Trademark registration or brand name registration is surely an important process for business organizations. All organizations need a unique name to promote their products & services. It is this name that helps in differentiating different traders or service providers. It also provides flexibility to the users to distinguish different organizations & also their products. Using this name, different organizations promote their products & services among the customers.
Trademark registration is basically the registration of the brand name. Using this process, the organization becomes the legal owner of the name. By this, the organization gets the exclusive right to use this name in order to promote business. It is basically the name, phrase, alphabet, letter, symbol or combination of all of these.
There are several advantages that are associated with the registration of the trademark. The first & foremost is that it helps in offering identity to the organization. It is this name that helps consumers to distinguish products & services of different brands. There are various business organizations that are serving identical products and services to the consumers. So, it is necessary that the products or services of every organization should be available with unique names. This is done with the help of the registration process.
The second advantage that is served by trademark registration is that it helps in protecting products from infringement. The market is competitive & sometimes the competitors resort themselves to unhealthy competition. In this, they use the name of the competitors to sell falsified products in order to tarnish their image. As the law provides the legal ownership of the name to an individual organization so if any other uses the same name, then a legal action can be taken against him/her.
The third advantage that trademark registration serves is that it helps in spreading goodwill among the consumers. This is the best tool that fills confidence in the buyers. It provides necessary details about the organization to the consumers. They take this as a positive step on the part of the organization.
Trademark also helps in offering identity to the brand. With the help of the legal name the organization has the right to promote its name in the market. As no same name can be allotted to separate parties, the unique name serves as the identity. The buyers easily distinguish between several organizations with the help of the unique name.
Last but not least is that it helps in preventing the copying of the name. At times, the competitors use the name of your brand to sell their products to harness the popularity of your brand. So, the registration of trademark prevents all these unhealthy activities.
Inference
Trademark registration is an important process associated with the business organization. In order to do prosperous business, every organization must follow this rule. This will provide unique identity to the brand. Apart from this, it will help in spreading goodwill & protecting products from infringement.
